Market intelligence

Trend Scout, Competitor Mapper, and Price Watcher will refresh this feed on a schedule. Scores already influence Candle Creator trend fit.

Signal feed · AU / NSW

Coastal mineral & sea salt

Score 92noteAU-NSW2026-07-20seed:social+retail

AU coastal aesthetics remain strong into late winter/spring — sea salt, driftwood, ozone.

Creamy sandalwood unisex

Score 90noteAU2026-07-18seed:competitor-catalogues

Sandalwood + soft musk continues as a premium everyday scent profile.

Green fig & mediterranean

Score 88noteAU2026-07-15seed:trend-scout

Fig accords trending in boutique candle and diffuser ranges.

Soft amber gourmands

Score 85aestheticAU-NSW2026-07-12seed:retail-pricing

Warm amber-vanilla without heavy dessert notes winning colder evenings.

200g jar price band $34–$48

Score 80priceAU-NSW2026-07-22seed:price-watcher

Indie NSW brands cluster around $38–$45 for 200g soy jars with premium positioning at $48+.

Fireplace / smoked cedar

Score 76seasonAU2026-07-01seed:seasonal

Seasonal smoke-wood still relevant for July–August AU winter launches.

Competitor: limited coastal drops

Score 74competitorAU-NSW2026-07-21seed:competitor-mapper

Several AU candle brands pushing short-run coastal collections — opportunity for NSW-local storytelling.